Business Development

Boost Your Retail Business Curb Appeal

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Retail Business Curb Appeal

Let’s say you’re in the market for buying a house and you go to view one that looks appealing from an online ad. How does it look from the outside? The inside? What about the location? What is your general impression? Similarly, your business projects an image to potential buyers. When they come to see […]

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How To Choose Your Strategy

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how to choose your strategy

The word ”strategy” is derived from a classic Greek word meaning ‘ the quality and skills of a general”. In business, as in warfare, a fight looks very different depending on where you stand. If you want to understand the strategic implications of issues, then it is important for you to take a long-term view […]

Business Strategy

Seven Steps to Successfully Marketing Your Business

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In a previous article, I emphasised that the ultimate secret to successfully marketing your business is to “NEVER STOP MARKETING – no matter how busy or successful you become”.  In this article we will discuss the essence of finding your business’ main focus, and getting more clients by utilising effective strategies to optimise your business […]