Business DevelopmentBusiness PlanningBusiness Strategy

Case Study: Hospitality Business Growth Strategy

maries-pizza-article

Wholesome and fresh ingredients combined with remarkably generous portions is the winning recipe for successful Queensland family-owned Maries Pizza and its customers.

Not only are all six of Maries Pizza’s locations traditionally been buzzing with in-restaurant guests, take out and deliveries, but this iconic chain also has big plans for expansion over the next 36 months regardless of the current economic environment. This growth is built into their company vision of expanding throughout Australia and into New Zealand coinciding with the chains’ celebration of 40 years in business early next year.

The next step for the chain that is firmly rooted in its six locations across the Gold Coast is to take this popular hangout and celebrity hot spot to places like Sunshine Coast, Central Queensland, and North & Far North Queensland. And, they’re growing despite the current uncertainty amid a worldwide health crisis.

The company’s commitment to being a fun place for both customers and staff makes it a haven no matter the outside environment. When customers seek a wholesome family meal or the energy of a place to celebrate, Maries Pizza has created the atmosphere for both.

Kate Biglands, CEO of Maries Pizza, believes people, now more than ever, want the quality of fresh ingredients, the comfort of Maries world-famous piled-high pizza and the excellence in service the chain is known for. Biglands wanted to make sure the company’s strategic direction and expansion activities would poise it for success, so she enlisted the expertise of local and world-renowned business consultant and coach, Michael Yacoub of A360 Coaching.

“Maries Pizza is a local icon with a notable legacy and already strong local presence. What’s more, is its unrealised potential,” Yacoub says. With his support, the new business development plan starts with wide-ranging business model innovation across its existing Gold Coast Stores already underway.

“Maries Pizza is a proven, successful concept that is simple, fresh, fun and Australian. We’re excited about the company’s growth and know that the new stores will be welcomed in markets throughout Australia,” says Yacoub.

Maries Pizza has a rich history with the community, helping it thrive in even the most uncertain of times.

In 1981, Marie and Ted Sherman opened their first store at Palm Beach on Queensland’s Gold Coast. Wanting to stand out from the beginning, they hired a world-renowned pastry chef to develop their own unique pizza dough. And they didn’t stop there.

They began with an unwavering commitment to using fresh ingredients and piling them on high for their customers. Soon, their reputation for large portions and unbelievable flavour brought in large crowds that included celebrities and dignitaries. This first location remains an icon and the local favourite hangout for surfies, tourists and families alike.

It wasn’t long before this store was bursting at the seams and the need for expansion became evident. Marie and Ted had to enlist their entire family to run all aspects of the business to make sure no standard that made them so popular was ever lowered.

Their menu expanded to include pasta, salads, garlic breads and desserts. Never did quality slip nor excellence waiver.

Now the brand is ready to grow, and in a big way. That’s where Biglands presence is undeniable. As CEO, she is the driving force behind the family’s desire to see Maries Pizza expand to serve their world-famous, piled-high pizzas to new customers across the country and then the globe.

“We’re excited to bring our unmatched generous portions of the freshest ingredients on our signature crust to a whole new audience,” Biglands said.

Thirty-nine years and more than ten million pizzas later, the future never looked so good.