Our Client Maries Pizza is featured in the Gold Coast Bulletin Today 12th May 2020
Working with a Gold Coast institution like Maries Pizza is overly exciting for us and having our combined efforts noticed by local media is great!
Maries Pizza is a local icon with a notable legacy and already strong local presence. What’s more, is its unrealised potential. We are working currently with their teams on the new business re brand and expansion plans.
The business has faced unprecedented disruption from online delivery companies and recently from COVID-19. However, two months ago the CEO Kate Biglands decided to revamp the brand and expand the operation at a national level with the aim of opening a key store in Brisbane by early next year followed by several stores across Australia’s regional and capital cities and ultimately to New Zealand.
Our brief from the team at Maries Pizza was inspiring; ” in these challenging times, it is not just about keeping the business alive but also setting it on an expansion path and placing it in a position to come out the other side of this crisis stronger. Our objective is to capitalise on the iconic brand’s 39 years’ experience of serving the Gold Coast families with wholesome pizza’s and great service from our amazing community of fun-loving people.”
Kate Biglands, CEO of Maries Pizza, says “people, now more than ever, want the quality of fresh ingredients, the comfort of Maries world-famous piled-high pizza and the excellence in service the chain is known for. Biglands says “we wanted to make sure the company’s strategic direction and expansion activities would poise it for success, so we enlisted the expertise of local and renowned business consultant and coach, Michael Yacoub of A360 Coaching”.
In the end, it is not just having a great product, service, or a fantastic advertising campaign that makes a business like Maries Pizza successful. It is the continued business development, sharing current successes and challenges and having excellent public relations and lots of positive publicity that keep the public supportive and make a business thrive.