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How To Choose Your Strategy

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how to choose your strategy

The word ”strategy” is derived from a classic Greek word meaning ‘ the quality and skills of a general”. In business, as in warfare, a fight looks very different depending on where you stand. If you want to understand the strategic implications of issues, then it is important for you to take a long-term view […]

Business Strategy

Seven Steps to Successfully Marketing Your Business

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In a previous article, I emphasised that the ultimate secret to successfully marketing your business is to “NEVER STOP MARKETING – no matter how busy or successful you become”.  In this article we will discuss the essence of finding your business’ main focus, and getting more clients by utilising effective strategies to optimise your business […]