E-Commerce

Blogs and Newsletters

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Blog

You’ve spent all this time building your eCommerce business and site. You even have an app. Maybe including a blog seems time-consuming and out of your comfort zone — nobody told you you needed to be a clever and creative blogger to be successful. You know the saying “Life begins at the end of your […]

E-Commerce

Consider Product Reviews

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customer review

Does the thought of including product reviews on your site cause you to break into a cold sweat because there’s always that one negative customer that’s just unhappy with life? Don’t let it bother you. Think about the last time someone you trust told you about a product or service and how much more likely you […]

E-Commerce

Craft the Perfect Email Campaign

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email marketing

We’re diverting from internal page advice and giving you a little advice to drive a ton of traffic to those pages. It’s easy to think your customers don’t want another email. Your customers don’t want another unimportant, uninformative or annoying email. If you do it right, they will look forward to your email. Consider these statistics: 81% […]

E-Commerce

Become Hyper-Relevant

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Let’s Start with Relevance The days of being able to generate long-lasting loyalty through things like miles or points are slowly disappearing. Consumers make a lot of their decisions in the moment, and their purchases happen immediately after. If your eCommerce business isn’t relevant to that customer, their dollar is going somewhere else. Consumers are […]

Business Strategy

Leverage Social Media

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There’s no denying the footprint social media has on our lives. Facebook is the third most visited site in Australia behind Google. If you nail the SEO message in our third tip in the pages of your site, you’ll be right where you need to be on Google, which takes up both the first and second positions […]

E-Commerce

Make Your Customer Service Easily Accessible

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Customer Service

Gone are the days when customer service only pertained to face-to-face service in a four-walled store. These days, we need high levels of customer service everywhere we shop, including your eCommerce store. What Online Customer Service Looks Like Obviously, there’s no way for you to monitor your site 24/7 just in case a customer has […]

E-Commerce

Be Mobile-Friendly

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mobile_friendl

Ultimately, success comes from the right amount of engagement with your customers. Your customers engage with their phones more than any other device. Consider what you’d be missing out on: 97% of Australians shop online. 41% of those people prefer their mobile devices for shopping over any other device. The younger a user is, the […]

E-Commerce

Make It Easy to Check Out

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Ecommerece

Have you ever been out to eat and, at the end of the meal, waited way too long for the check to come? Why is that so frustrating? Because you’ve already committed to a brand (the restaurant). And, now that you’ve given them your business, they’re holding you hostage to take your money. It’s the […]